How sweet it is!

I'm sure my readers have already figured out I am celebrating a very Sweet 16 years with the bakery. It's resulted in memorable instagram photos, a fantastic first party, and lots of great feedback on all of our social media platforms—of course we're planning more events all year! We love getting the word out and hearing from you. It’s so much fun. "Grateful" is an understatement. While I know I overuse that word, it could not be more true now. Without #TPBfans we would not have so much to celebrate.

I have always had a big vision for my life and this milestone is just part of more wonderful things on the bakery horizon. My spiritual guru Marianne Williamson has this great quote— "I can't get depressed on how far I have not gotten in my life, because I'm so impressed with how far I've come." I find this to be more true the older I get. Appreciating life is really the key. Simple as that sounds.

Yes, I want The Protein Bakery to leave the boldest mark on the snack world and for the #proteinrevolution to be understood by everyone, everywhere—people deserve a cookie, so why not make it healthier for them? Enjoy every bite without guilt! It doesn't have to turn your entire day from good to bad or turn your fitness resolutions meaningless for another year. Your dedication to eating better remains in tact. All you've done is treat yourself to something delicious, all-natural, and protein-packed.

The little things we accomplish matter, especially in a world that loves to tell us "You're doing it wrong" or we should do it quicker or better. You just need to stay within yourself and appreciate all your steps forward. Focus there. Stand "your" ground and feel how empowering that is. Nobody, I repeat, nobody can keep up with everything that we have at our fingertips in this day and age. You do the best you can. That is key to a wonderful exhale of bad energy, as simple as that sounds.

So that's what I'm doing! As I dream my next big dreams for the bakery, I'm going to stand my ground and do my best, both in our US and UK markets. I'm going to listen to everyone who carries my product, enjoys my product, and gives my product as gifts. All of whom I consider my valued customers. You are all getting MY best 110%. Being true to my bakery's brand and true to myself. So, make that 210%. Nothing can bring me down. #wicked

To another 16 years and beyond.

Stephen Charles Lincoln