Satisfy customers' appetites with guilt-free indulgences
Satisfy customers' appetites with guilt-free indulgencesHow about a scone or a cookie to go with that coffee? This simple question has always enhance profit margin’s. Now, recent improvements in the taste and texture of low-fat, low/no sugar and other “healthy“ baked goods can encourage more customers to say “yes.“
The Protein Bakery in New York City makes cookies, brownies, blondies and minis with rolled oats and a highest quality whey protein concentrate. They deliver about five times the protein of the average baked-good, up to 16 grams per blondie. They’re also quite tasty. In fact, the cookies have earned praise from the likes of Oprah Winfrey and celebrity chef Rachael Ray.
The idea is to make sweet treats nutritionally dense and rich tasting, yet lower the calories, says Protein Bakery founder, Stephen Lincoln. Lincoln is also a fitness instructor who lost 82 pounds through sensible dieting and exercise. The added protein and fiber helps stabilize blood sugar and reduce sugar cravings, he says.
Lincoln adopted family recipes to launch his bakery in 1999 and insists on only all-natural, trans fat-free and wheat-free ingredients. His recipes are all gluten-free. Big-sellers are the Peanut Butter Chocolate Chip Cookies, Black & White Blondies and Peanut Butter Brownies. The baked goods display well and the individually wrapped squares make great point-of-purchase items.
Look out for their new Breakfast Cookie! It sounds like the perfect perk to a morning cup of coffee.
by Nancy Roberts
