Our Story

The Protein Bakery Story

The Proof is in the Baking

The secret to happiness: Balance.

We chose the name Protein Bakery for a good (and healthy) reason—our unique muscle-building whey protein concentrate. It's richer, better-tasting and a huge component in all our baked goods. Protein makes you feel fuller faster and prevents spikes in blood sugar levels. It's a sure way to keep the heart beat steady and the body in balance.

Our recipes are all trans-fat free, gluten-free*, and preservative-free, wheat flour-free*, and fiber-rich. We combine natural ingredients like heart-healthy rolled oats, light brown sugar, and the finest chocolate. Then add in gourmet accents like swirls of rich peanut butter, toasted walnuts, sun-sweetened coconut, and tangy cranberries. We prepare small batches from scratch everyday in a certified KOF-K Kosher kitchen with the same attention to perfection we had when we opened in 1999.

Each bite is nutritionally balanced, satisfying the cravings of Oprah Winfrey, Bobby Deen, Rachael Ray, Equinox Gyms, Bergdorf's, and getting a healthy endorsement from Dr. Oz!

You're the reason we can't wait to start each day. Baking you the best protein-packed, satisfying snack is what drives us.

Be happy—add balance to your life every day!

* Our products do not contain gluten or wheat flour, but are baked in a facility that bakes other products that do. Therefore, we are not certified gluten free.


Our Secret Ingredient


Stephen Lincoln

Fitness is my business. Baking is my passion.

Before I committed to getting healthy, my life was out of balance. My weight was up, my spirits were down, and as a result, everything else—career, relationships, focus—were flat lining. Getting fit got me in touch with my body and taught me how balance impacts one's performance and outlook. Eighty-two pounds lighter in body and spirit, I moved to New York to pursue my goal of helping others do the same. Working as a fitness instructor and program director in the city's top gyms was the perfect canvas.

An important component of my gym life was having smart snacks to keep me on track. Finding none that provided nutrition and delicious taste, I created my own!

In 1999, I opened the Protein Bakery to provide the balance—among the many health benefits of whey protein concentrate is rich gourmet taste. The result? The best fresh-baked goods on the planet. We not only ship nationwide, but also to Australia, Brazil, Canada, France, Germany, Norway, and the UK.

I think everyone in the world deserves a cookie, just one that's a little healthier for them.



Visit us at our flagship location. Experience our online bakery as a brick and mortar store! Stephen designed it with the most important people in mind—YOU. It’s his vision of a neighborhood bakery; warm and inviting and buzzing with fresh energy. (And fresh-baked snacks and gifts.) Enjoy the excellent customer service you’ve come to expect, now face to face. For locals, tourists, foodies and fitness fiends. We’ll help you find a great gift box or outfit a special celebration. It’s THE address for the best tasting cookies, brownies, blondies & minis on the planet. Just bring your appetite and sense of adventure. (The place is sweet to look at too.)


Looking to "treat" your employees with something unique and heart-healthy? Our corporate gifts are perfect for showing your appreciation. We offer special discounts and shipping rates on volume gift items. Email info@proteinbakery.com or call (212) 206 - 7796 for more details.


Our naturally delicious snacks make for the perfect (whole)sale. Be it a coffee shop, a retail chain, or a national gym, no market is too big or too small. Since we're the distributors, the process is simple and direct. Our treats have a 2-week shelf-life and last 3 months in the freezer. Our long-standing vendors including Protein Bar, Bergdorf's, Equinox Gyms, Fresh Healthy Cafes, GNC, and Just Salad. For wholesale inquiries, contact info@proteinbakery.com.


Get the latest news on proteinbakery.com along with exciting ideas creator Stephen Charles Lincoln is cooking up. We also have pumped-up interactions on Facebook, Twitter, Pinterest, and Instagram. That’s a lot of wheys to have a healthy conversation with you.