The Protein Bakery

About Us

About The Protein Bakery

The Proof is in the Baking

The secret to happiness: Balance.

We chose the name Protein Bakery for a good (and healthy) reason—our unique muscle-building whey protein concentrate. It's richer, better-tasting and a huge component in all our baked goods. Protein makes you feel fuller faster and prevents spikes in blood sugar levels. It's a sure way to keep the heart beat steady and the body in balance.

Our recipes are all trans-fat free, gluten-free, and preservative-free, wheat flour-free, and fiber-rich. We combine natural ingredients like heart-healthy rolled oats, light brown sugar, and the finest chocolate. Then add in gourmet accents like swirls of rich peanut butter, toasted walnuts, sun-sweetened coconut, and tangy cranberries. We prepare small batches from scratch everyday in a certified KOF-K Kosher kitchen with the same attention to perfection we had when we opened in 1999.

Each bite is nutritionally balanced, satisfying the cravings of Oprah Winfrey, Bobby Deen, Rachael Ray, Equinox Gyms, Bergdorf's, and getting a healthy endorsement from Dr. Oz!

You're the reason we can't wait to start each day. Baking you the best protein-packed, satisfying snack is what drives us.

Be happy—add balance to your life every day!


Our Secret Ingredient

Stephen Charles Lincoln, Founder of The Protein Bakery


Fitness is my business. Baking is my passion.

Before I committed to getting healthy, my life was out of balance. My weight was up, my spirits were down, and as a result, everything else—career, relationships, focus—were flat lining. Getting fit got me in touch with my body and taught me how balance impacts one's performance and outlook. Eighty-two pounds lighter in body and spirit, I moved to New York to pursue my goal of helping others do the same. Working as a fitness instructor and program director in the city's top gyms was the perfect canvas.

An important component of my gym life was having smart snacks to keep me on track. Finding none that provided nutrition and delicious taste, I created my own!

In 1999, I opened the Protein Bakery to provide the balance—among the many health benefits of whey protein concentrate is rich gourmet taste. The result? The best fresh-baked goods on the planet. We not only ship nationwide, but also to Australia, Brazil, Canada, France, Germany, Norway, and the UK.

"I think everyone in the world deserves a cookie, just one that's a little healthier for them."



Open daily and by appointment, the Sweet Spot is our super-cool experience where customers can buy a fresh batch of baked goods, shop for a special gift, chat with our health-full staff on any dietary issues. For questions about the Sweet Spot, contact


From nutrition workshops to one-on-one sessions, Studio 904 is a hub for sharing well-balanced ideas. We have a beautiful test kitchen available to experiment with new flavors, new protein-rich products, or to use as an event space. It's our forward-thinking think tank. We're always interested in new wheys to spread the health. 


Looking to treat your employees with something unique and heart-healthy? Our corporate gifts are perfect for showing your appreciation. We offer special discounts and shipping rates on volume gift items. Email or call (212) 206 - 7796 for more details.


Our naturally delicious snacks make for the perfect (whole)sale. Be it a coffee shop, a retail chain, or a national gym, no market is too big or too small. Since we're the distributors, the process is simple and direct. Our treats have a 2-week shelf-life and last 3 months in the freezer. Our long-standing vendors including Protein Bar, Bergdorf's, Equinox Gyms, Fresh Healthy Cafes, GNC, and Just Salad. For wholesale inquiries, contact


Get the latest news on along with exciting ideas creator Stephen Charles Lincoln is cooking up. We also have pumped-up interactions on Facebook, Twitter, Pinterest, and Instagram. That’s a lot of wheys to have a healthy conversation with you.