The Protein Bakery x Knicks Partnership

Mar 27, 2023Stephen Lincoln

Game Day is an amazing day!

Being featured by the Knicks and Chase Bank in conjunction with Madison Square Garden has been in the works for a couple months. Lot’s of planning. Then came game day and it was pure perfection!

The entire Protein Bakery staff slept in, because we knew it was going to be a late night. At 4 PM in an Uber XL and 2 taxis, we brought 5000 pieces of Protein Bakery to the garden! Seamlessly we arrived, went through security, and arrived to set up our booth. Stacks of boxes from floor to ceiling with huge blowups of my interview and images created the perfect Protein Bakery booth. Knicks fans are awesome! So much positive energy about the bakery. From the staff at the garden, to the fans, to the cheerleaders and nicks support team... everyone was so happy and positive. Seeing our logo and my image up on the Jumbotron will never be forgotten. At half time we finished up giving out everything shouting “get your free protein brownies and blondies”. There was not a crumb left.

After an awesome game the Knicks did not win, but we were definitely winners! Long live New York Small Businesses!

More articles