Show Us Your Muscle Contest

Mar 02, 2014Stephen Charles Lincoln

Back in my early 20's, I created a company called Stephen Charles Productions. We did photo shoots, fun runway shows, mannequin modeling in shopping malls and anything else that we thought was art. This is when Steven Meisel was changing fashion, Herb Ritts was changing photography, and MTV was actually showing music videos. I couldn't wait to take my sense of style out onto the big stage of life. As big as the world was, it seemed like you could express yourself and get noticed. 

I may have been in San Francisco, but my dreams were not.

The energy of the country was so different back then. We put pins on our fashion, not our Pinterest boards. One’s imagination was able to focus on endless possibilities. Without Google alert interruptions.

I believe then, as I do now, that everyone is a wellspring of inspiration. You don't have to be famous. The body is very telepathic in that it truly will reveal "you" on the outside. Bring your heart forward and shine. Self-expression is captivating.

It energizes and excites me. And that is how and why I came up with this new bakery contest.

It's our "SHOW US YOUR MUSCLE" contest. It hinges on and insists on your creativity. What does it look like to celebrate healthier eating, fitness and fun? Show us! Not just a simple selfie processed through some Instagram filter, but something that's distinctly you. That's what I'm looking for. Set your mind free. Include your family, use your friends, your favorite things, your photoshop skills. The more innovative the submissions we get, the better...and everyone has a possibility of winning at any time. My idea is to have this contest run year-round. 

The winners will get the bakery's full attention. Not only will you get a big box of bakery goodness, but we'll feature your artistic endeavor on our Facebook, TwitterPinterest and Instagram pages and also on our website.

I love not knowing all the directions people will explore. I'm just so excited to see what you guys conjure up.

As for the rules? No rules, just have fun. Send all your submissions to with the subject line: "Show Us Your Muscle Contest". Include your name, address, phone number and anything you want me to know. You'll get a confirmation that it's been received. Also post your ideas on social media using #showusyourmuscle and tag us @proteinbakery. If chosen, you'll be contacted by me, your newest admirer.

No purchase necessary. By entering the contest, you agree to transfer the rights of your submissions to The Protein Bakery for use in promotions or other related sales material.

Now get cookin'!

More articles