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The Bakery Blog

OPEN YOUR (REBEL) HEART

Someone at a dinner party asked, "How do you do so much and have that much energy?" I replied that I have a great team of people that helps me out and I have wonderful role models that inspire me, like Madonna. She’s a Rebel Heart. 

Anyone who knows me knows that Madonna is as likely to come up in conversation as whey protein is...

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PUMP UP THE PUMPKIN

The leaves change. The seasons change. Our seasonal flavors change. Which means, Pumpkin Blondies and Cookies are back! A tandem that combines two of my favorite creations. 

They stir up the sweetest memories of my childhood. They make me think of people I'm close to that are not close by...

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A REAL PASSION FOR REAL FOOD

I love eating REAL food. And here's why I mention it...

People visit our store every day. And every day, I wind up having wonderful conversations about the health benefits baked into our recipes.

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WEST SIDE STORY

Every day, I have the pleasure of opening and closing the front gate at 144 W. 19th St. What a great feeling.

It took me by surprise how significant it is for the bakery to have a home base.

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IT'S TIME FOR ME TO GET REAL

So why, after 18 years, did I decide to transform the bakery into a brick and mortar store on a street in NYC?...

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A Family Recipe

Living 3000 miles away from my hometown, it's always a little tough when the seasons change. It inevitably reminds me the holidays are coming and that I'm far from family in the Bay Area.

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THE SUMMER OF LOVE

Stephen Lincoln

I love summer. 

I love riding my bike around the city. I love hearing music coming from a rooftop party, mixed by a DJ with a great groove. I love how New York empties out and you can actually... get a table! I love...

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20 YEARS LATER...

The Protein Bakery 20 Years Later

Back in 1996, nobody cared what was trending, the phrase "phone booth" was still in play and so were the quarters needed to operate it. New York City was a melting pot on full-boil—a hot bed of art and creativity.

This would mark the beginning of my true adult life...

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I LOVE...MY BLOG

I love my life.

I love when it snows in New York City. I love a perfectly tied bow on top of a gift tin. I love texts from my family. I love the way my dog Elphaba looks at me every morning. I love...

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THANKFUL 365

When it comes to the bakery, for me, it goes whey beyond the snacks on the shelf. I'm thankful to everyone who has a sweet tooth and chooses us for their healthy indulgence.

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Summer Slim Down

Stephen's Summer Slim Down

I have all this energy to channel into the bakery and my personal life. Fresh ideas, new possibilities.

The upside of shaking things up is… allowing for more upside.

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What A Wonderful Whirled

I can't wait to get the word out. What a huge milestone — a bakery started in my Chelsea apartment, can now be on the minds and in the hands of people in Miami, Montreal and Melbourne.

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Our products are certified KOF-K Dairy Kosher (K-14275) except coffee milk and dry shakes.

*Made with only gluten-free ingredients. We're baked in a shared facility — so we're not a certified gluten-free product.

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144 W 19th Street • New York, NY 10011

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